Your brand, your story, your world — explained in Vox Media’s signature format

The world doesn’t just need news. It needs explanation. That’s why curious audiences have flocked to Vox Media Explainers — over a billion times per year. Blending research, reporting, insight, personality, and humanity, Explainers help people understand the most complicated topics swirling around us every day. Since launching in 2017, The Explainer Studio has harnessed that proven form of storytelling for over a hundred major brands. We connect you to the curious class.

4:00

Minutes

Average time spent on branded Explainers

56%

Lift

brand affinity above Nielsen norms

77%

Deeper

understanding of a complex issue after watching

What's an explainer?

A storytelling technique perfected by editorial data and insights.

Ignite their curiosity


Explainers find a subject that is mysterious, misunderstood, complex, or quizzical and break it down from many sides. They answer questions that people wonder but don’t explore, that they don’t think to ask but wish they had.

Go deeper than the brand


They tell a story that interweaves our editorial voice (and writers’ voices) with your brand essence — a story that’s thorough, factual, relevant, visual, and personal.

Give Them Something to Take with Them


It’s all designed to elicit an “aha!” from the audience, leaving them brimming with newfound knowledge, expertise, and awareness of your message.

Explainers for brands

The world of your brand, your innovation, your consumer. Explained.

Your brand is a world of innovation, activation, insights, creativity and utility. You have interesting things to say — about what you do, why you do it, and your place in the universe of sports, food, design, entertainment, and tech. And you need an interesting way to say those things.

Use Cases

A format as adaptive, dynamic, and multifaceted as your brand.

01

3M — Why Silence Is A Luxury

Go inside a facility devoted to studying the science of silence and find out how silence actually becomes golden.

02

Tito's Vodka - Why does space taste like a raspberry cocktail?

Space is full of boozy dust, and astronomers have more fun than you think.

03

Qatar Foundation - What's in a name? A lot, actually.

Why mispronouncing a name can undermine a student’s identity – and how to help.

04

Bellesa - What is the pleasure gap?

Women are having fewer orgasms than men. But why?

05

Amazon Prime Video - Would you sign up for a digital afterlife?

The new comedy Upload brings the afterlife to life.

Interested in more videos?
Follow The Explainer Studio on YouTube.

Watch

How it works

Benefits beyond the format

Multi-platform distribution

Premium programming and amplification across Vox Media's house of brands, major social platforms, and Concert.

Turnkey efficiency & value

A process that maximizes speed and minimizes your team's effort. Guaranteed value and engagement from :10 views.

Performance

Nielsen brand studies that optimize for brand life. Real-time measurement and optimization from our team of engagement editors and analysts.

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Contact us

For any press inquiries,
please reach out to:
[email protected]