Ikea and Vox Creative’s Digital Tiny Home Campaign Promotes Sustainable Living

Experiential tour pivots to offer behind-the-scenes content and a shoppable experience

In March, Ikea and Vox Creative, Vox Media’s in-house brand studio, had plans to take a tiny home on a road trip across the U.S. with influencers to inform consumers how to live more sustainably. But when the pandemic hit, the brands had to rethink how to deliver its campaign message to consumers through a computer or mobile device.

Six months later, the brands have unveiled a fully digital version of the Ikea Tiny Home Project, which uses branded content, behind-the-scenes video and quizzes to show how consumers can improve their sustainable and green living practices, particularly with some Ikea products.

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